We commented a few days ago that the internet presence of the main political parties was still woefully low. As if he heard us, PP leader Mariano Rajoy has opened his own personal Twitter account. Launched on Thursday, the conservative leader was quick to create a stir in the social networking world. In little over half an hour he had 2,600 followers. By Friday he had smashed the 20,000 mark and as this post is published he is heading close to 30,000.
Rajoy and his team have also been sure to avoid the pit falls that have befallen other political tweeters, many of whom it has been revealed, have not tweeted themselves but leave it up to their staff. All tweets posted by the leader himself will be followed by a signature “MR”, the rest will not, and will be written in the third person.
Finally, Rajoy’s team are clearly aware that celebrity sells, and one of the first tweets was a photo (pictured) of the PP leader on board an aeroplane with actor Santiago Segura and singer (and son of Julio Iglesias) Julio José Iglesias.
If you’re desperate to follow Rajoy’s Twitter account, you can do so here.